September 18: Without Communication a Vision is Just a Dream

Many leaders mistakenly assume that a vision can be effectively communicated once, but without continuous reinforcement, it quickly fades into the background.

A vision must be communicated clearly and consistently to remain effective. It’s not enough to mention it once and assume everyone will remember. Repetition through various channels—team meetings, emails, and one-on-one conversations—reinforces the vision and keeps it front of mind. This ongoing communication helps embed the vision into the team’s culture, making it a constant source of motivation and direction.

Take Action: Develop a plan to consistently communicate your vision. Use different formats, such as team meetings, emails, and casual conversations, to reiterate the vision regularly. Make sure to connect the vision to the daily work your team is doing, showing how their efforts contribute to the bigger picture.